Our Story

MISSION STATEMENT

On a mission to make every woman feel confident, celebrated, and completely at home in her own skin, and in her swimwear. We are building a brand that’s as bold, resilient, and beautiful as the women who wear it.

The Beginning

The Middle

TODAY

The Beginning

Love And Bikinis was born in 2019 under the glow and salty air of Miami, Florida. A mom and daughter duo, fueled by late-night dreams and a shared frustration with swimsuit shopping, decided it was time for something better. What started as a scrappy side hustle while holding down full-time jobs quickly turned into our everything, especially when one of us was laid off during COVID. Instead of a setback, that moment became rocket fuel. We went all in, and the brand exploded.

THE MIDDLE

After testing fabrics, we rediscovered the holy grail: the original crinkle fabric. We fell so hard for it that we made it our mission to bring it back, better than ever. That obsession gave birth to our revolutionary “one size fits most” philosophy and changed swimsuit shopping forever.

No more sizing charts and no more stress in dressing rooms. Just one luxurious, buttery-soft suit that stretches, holds, and flatters real curves. Every crinkle swimsuit is crafted with The Original Crinkle® fabric, the iconic textured crinkle patented in the early 1980s by its original inventor and proudly brought back by Love And Bikinis. It’s the kind of fabric you’ll reach for long after the tan lines fade.

Today

We’ve strategically relocated our headquarters to Texas, placing us right in the heart of the country to better design and ship to women all across the USA (and beyond). Still 100% woman-owned and woman-operated, proudly American from top to bottom, and now stocked in over 300 boutiques nationwide and growing fast.

Every crinkle swimsuit is crafted with The Original Crinkle® fabric—the iconic textured crinkle patented in the early 1980s by its original inventor and proudly brought back by Love And Bikinis.

Q&A from the Founders

Building this while working exhausting day jobs and funding everything ourselves. There were nights we weren’t sure we could keep going, but quitting was never an option.

One of us got laid off from work due to COVID. It was scary because we were dependent on that income for the production of our product. But we suddenly had a lot of time to dedicate to our business and it just shot up from there.

Continue working with the original crinkle fabric and developing new styles. It is very rewarding to see women of all shapes and sizes be able to go online and have one option and not wonder if the bikini will fit. We do plan to play with new fabrics as well as expand our offering to encompass resort wear and accessories. We do have unique signature crinkle textures that were exclusively created for Love And Bikinis, and will continue to work on new textures.